10 Proven SEO Tips to Increase Your Organic Traffic

In this article, we’ll learn ten actionable and effective SEO tips that help you increase organic traffic.

Most of the tips below apply to any website, although some are specific.

If you implement even one or two of them, you’ll see an improvement in your SEO.

Choose the right keywords

If your website ranks high on Google for certain keywords, it can generate organic traffic. This is why choosing the right keywords is the foundation of a successful SEO strategy.

Conversely, if you choose the wrong keywords, you won’t have a chance to increase your organic traffic.

There are three main characteristics of a keyword:

  • keyword intent;
  • search volume;
  • keyword difficulty.

First, you should check if the chosen keyword has the correct search intent.

Secondly, when selecting keywords, try to choose those with high search volume and low keyword difficulty. If you choose overly difficult keywords, you may spend too much time and effort on SEO, but not achieve high rankings.

Sometimes it’s better to rank for long-tail keywords that have low search volume but are more relevant to your business.

Take a look at the following example:

keyword research

Keywords marked in green are better because they have low difficulty and good search volume.

You can use this free tool from Ahrefs for keyword research.

Make sure the content of your pages is original and comprehensive

If you want your content to rank high in Google, it must be 100% original and not copied from anywhere else.

This rule applies to any page that you want to generate organic traffic: blog posts, product pages, etc.

Sometimes you need a few hundred words to cover the topic in detail, and sometimes – a few thousand words. Google repeatedly stated that word count is not a ranking factor.

Use semantically related words and synonyms of your target keyword and avoid keyword stuffing.

The use of AI tools in content writing should also be mentioned. In general, Google does not prohibit the use of AI tools in content creation:

AI tools for content creation Google guidelines

However, this does not mean that fully AI-generated content published without any human verification is okay. This is against Google guidelines:

Spammy automatically generated content

Thus, you can use AI tools as an assistant in creating quality and useful content. But it is not a good idea to publish fully AI-generated articles that have not been verified by human experts.

Write well-crafted titles and meta descriptions

The title and meta description represent a page in search results. They are also displayed when you share a page on social media.

The page title and meta description provide an opportunity to catch the user’s attention and convince them to click on a link to your page, rather than a competitor’s.

So well-designed titles and meta descriptions increase the CTR, which ultimately leads to more organic traffic.

An SEO-friendly title and description accurately describe what the page is about and relate to the page’s content. Here is an example of a good title and meta description:

good title and meta description

This is one of the simplest SEO tips and doesn’t take long to implement. You can learn more details on the subject in this article.

Improve Core web vitals

Core web vitals are indicators that determine how good a page is in terms of load time, interactivity, and visual stability.

Alongside HTTPS and the absence of intrusive interstitials, these elements form the page experience signal. This signal is a Google ranking factor for both mobile and desktop.

You can check Core web vitals in Google Search Console:

Core Web Vitals report in Search Console

However, good page speed and user experience are not a substitute for good content.

When two or more pages have equally good content and backlinks, Core Web Vitals act as a “tie-breaker” in ranking. The page with better page experience signals will receive a boost in ranking.

This SEO tip may seem like a daunting task, but this is not always the case. If your site runs on WordPress, you can improve Core web vitals even without coding skills.

Leverage internal links

Internal links determine site architecture and help users navigate through it. You can also use internal links to improve the SEO of the necessary pages.

A page with high authority can pass on some of its authority to other pages via internal links. This is also known as “link equity” or “link juice”.

When creating internal links, remember about link text (or anchor text) – the clickable text over the hyperlink. It should be relevant to the linked page and not generic.

Finally, if you have any paid or affiliate links, add the rel=sponsored or rel=nofollow attribute to them.

Eliminate low-value pages on the site

Your site may have a large number of low-value pages. Examples of such pages are internal search results, various archive and tag URLs, duplicate pages, etc.

Low-value pages are often generated automatically by a content management system, and you may not even realize they exist.

Fixing low-value pages will eventually help to improve the rankings of your high-quality content. It’s like with a tree – if you want it to bloom, you need to cut off the old branches.

To check if you have low-value pages, open the “Page indexing” report in Search Console. When the number of indexed pages is much higher than the number of submitted pages in a sitemap, it may indicate that your website contains many low-value pages.

All known and all submitted pages - Index report

There is no universal advice for fixing low-value content. The most typical techniques for eliminating low-value content include:

  • adding the noindex meta tag;
  • canonicalization (usually used for duplicate content);
  • redirect or simply remove it from the website.

Optimize pages that already rank #11-20 for your target keywords

Your site may have pages that already rank #11-20 for your target keywords. But the vast majority of organic traffic goes to pages that are in the top 10.

You can find pages that rank #11-20 in Google Search Console. Open the “Performance” report, select “Pages”, and then sort them by average position.

Performance report - pages that rank 11-20

Find pages that have a large number of impressions but a low number of clicks. They likely rank #11-20 (or lower) in Google for your target keywords.

You can optimize such pages to be in the top 10 or ideally in the top 5. This will greatly increase organic traffic to these pages.

Build relevant and quality backlinks

Backlinks are known to be one of the most important ranking signals. Building backlinks is one of the most important SEO tips, as you simply cannot succeed in SEO without it.

In this regard, quality is more important than quantity. A few backlinks from relevant domains in your niche are much more useful than a bunch of low-quality links from irrelevant domains.

Also, websites may lose backlinks over time for many reasons, which negatively affect the overall domain ranking potential. That’s why it is crucial to conduct a periodic audit of backlinks.

Get rich results or other Google search results features

Google Search has various search result features and rich results: featured snippets, sitelinks, how-tos, knowledge cards, and more.

Here is an example of a featured snippet:

Featured snippet example

If Google displays rich results or other search result features for your pages, it can make your page stand out from the competition. This usually results in more organic traffic.

To get rich results, you need to add Schema markup. As for search results features – it depends on the feature.

Usually, to have your content appear in featured snippets, you need to structure and optimize your page properly. The page must also rank in the top 3 or at least in the top 5 for your target search term.

Optimize images

If your site has original images, this is another great opportunity to increase organic traffic, especially for eCommerce sites.

You might be surprised by how much organic traffic your images can generate. On some sites, images can account for up to 40% of a site’s organic traffic. And this is not the limit.

You can check in Search Console how much traffic your site generates from Google Image Search (choose Search type: Image):

Traffic-from Google Image Search

To get the most out of your images, they should be original and of high quality. Images should also have descriptive filenames and descriptive alt attributes.

Finally, your images should match the content of your page.

Conclusion

I hope that the above tips can help you succeed in SEO and increase organic traffic to your site.

It is okay if you cannot implement all of them. Start with the simplest ones and gradually move on to more advanced ones.

If you want to learn more about SEO best practices, check out this complete SEO checklist.

Andrew Postelniak

I am a freelance SEO consultant with over 7 years of experience.

I've worked with various companies (from local to international) as well as marketing agencies from the USA, Canada, Europe, and Australia.

This is my SEO blog where I share actionable tips from my experience.

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